Individual or organization on Apple

An individual membership shows your legal name on the store. An organization membership shows the legal entity and can invite a team. The materials are not the same.

The line on the store

A sole proprietor usually stays individual, and the legal name is filled as it is. A trade name, a branch, or a brand that exists only in chat cannot stand in for the organization name. If colleagues must enter App Store Connect, do not buy an individual membership and plan to add them later.

What conversion is not

Apple's documents allow an eligible holder to request a change from individual to organization. That applies when the holder is the person authorized to bind that company. It is not buying a stranger's individual membership and rewriting it as any company. Guyi does not promise review.

Questions

Can an individual membership show a brand name?

The seller name is the legal name, not a nickname. A brand can appear in the app name.

Does a company membership need a D-U-N-S?

Organization enrollment usually needs a D-U-N-S, a public website, and a person who can bind the entity. Government cases differ. Read Apple's current enrollment page.

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